If you’re a blogger, influencer, or YouTube vlogger, having a one-sheet is essential. While media kits were once the go-to, the industry has shifted, and one-sheets are now the way to go.
Here’s why: everyone is busy. Brands receive hundreds of emails daily, and they often just skim through them. You might spend a lot of time creating a detailed media kit, but it might only get a quick glance.
Make it easy for brands by condensing your media kit into a simple, attractive one-sheet. This not only makes a lasting impression but also shows you respect their time by not overwhelming them with information.
Media kits often contain unnecessary fluff, but people today prefer quick, easy, and efficient information. A one-sheet is as efficient as it gets.
Let’s break down what to include in your influencer one-sheet:
**Logo & Branding**
Your one-sheet should quickly convey your brand’s story, starting with your logo and colors. Keep the design consistent with your website and social media branding. If you use a lot of pink, stick with pink; if black and white is your style, keep it that way. If you’re not skilled in design, consider hiring someone to create it for you. It’s a small investment that can be a tax write-off.
**Visual Examples of Content**
Include photo examples on your one-sheet to capture a brand’s attention. Showcase 3-5 of your favorite Instagram photos, especially from collaborations. You can customize these photos based on the brand you’re targeting. For instance, if you’re pitching to a lifestyle company, avoid using photos that don’t align with their interests.
**About Your Brand/Blog**
Include a brief section introducing yourself, your brand, the topics you cover, past collaborations, your mission, future goals, and any notable achievements. Write in the third person and keep it concise.
**Measuring Success**
Share your numbers! Brands care about metrics, so don’t wait for them to ask. Include your follower count across social networks, Instagram conversion rates, Google Analytics data (if you have a blog/website), and conversion rates from affiliate networks. Brands want to see a good ROI, so this is your chance to show them.
**Brands You’ve Worked With**
List about 10 brands you’ve enjoyed working with recently. This shows potential partners the types of companies that choose to work with you and boosts your credibility.
**Contact Info**
Provide a professional email address for follow-ups. If you have a manager, list them as the contact. If you’re handling it yourself, create a specific email like “[email protected].” Avoid using unprofessional email addresses like “[email protected].”
That’s the scoop on one-sheets! If you want more tips, check out posts on connecting with brands, landing partnerships, and monetizing Instagram.